Facebook Is Getting Into the Real Estate Business

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Facebook is planting its roots in the real world, with a planned community near its Menlo Park, California, headquarters—complete with a supermarket, restaurants, shops, and a 193-room hotel. Willow Village will truly be a company town—with 1,729 apartments on-site, including 320 affordable units and 120 set aside for seniors. [Source: AD]

The development of the 59-acre site, currently an industrial and research complex, is a collaboration between Facebook and Signature Development Group, a Bay Area real estate developer best known for the Hive, a mixed-use commercial, shopping, and residential space in Oakland.

The developments leafy Town Square.
The development’s leafy Town Square.

The design for Willow Village is pedestrian-friendly, with bike lanes and ample sidewalks, and includes numerous public green spaces, including a quarter-mile elevated park akin to the High Line in Manhattan.

Plans also call for a new 1.25-million-square-foot modernist office building, including a massive glass-domed area envisioned as a “collaborative area.”

“Facebook wants to modernize this and bring it into the 21st century,” Mike Ghielmetti, president of Signature Development, told The Mercury News in January.

The company filed paperwork to redevelop the half-century-old Prologis Menlo Science and Technology Park in 2017, but was met with resistance during the two-year public comment period. Residents in nearby neighborhoods like Belle Haven complained it would worsen traffic and make housing even more scarce.

A rendering of the Facebook projects sizable master plan.
A rendering of the Facebook project’s sizable master plan.

In response, the social-media giant came back with a blueprint with about 30% less office space and 200 more apartments. It also agreed to prioritize construction of the grocery store and other amenities open to non-employees.

“We’re deeply committed to being a good neighbor in Menlo Park,” John Tenanes, Facebook’s VP of real estate, told the News last year.“We listened to a wide range of feedback and the updated plan directly responds to community input.”

The 200,000 square feet of retail space, which also includes cafes and a pharmacy, will be built around a 1.5-acre town square.

Though Facebook made headlines several years ago when it began offering $10,000 incentives to employees who lived within 10 miles of its Silicon Valley headquarters, Willow Village will not exclusively be for workers.

The City of Menlo Park’s review of the proposal is ongoing, although it could be concluded in a matter of weeks, according to The Independent.

Senior housing at the new Facebook site.
Senior housing at the new Facebook site.

Facebook is not the only tech giant looking to establish its own town: The San Jose City Council gave Google unanimous approval to move ahead with Downtown West, its own city-within-a-city, CNBC reported in May.

Located in downtown San Jose, the 80-acre site will offer residential, retail, cultural, and residential space—including 4,000 housing units—as well as up to 300 hotel rooms and 800 short-term residences for corporate guests. Construction could begin as early as next year. In March, Google announced it was investing $1 billion in California real estate. [Source: AD]

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